Hand Made with True Love
Hi! I'm Aluma, that's my name.
My biggest passion is making clothes. If I could, I would spend every minute of every day in my studio sewing, beading, crocheting, printing, cutting, imagining, and making my daydreams come to life.
For many years I had an established fashion business in London. It began with several one-off pieces and grew to large collections that I showed in London and Paris Fashion Weeks. I sold my designs in over 15 countries worldwide. These included some of the most prestigious shops in the world, like Harrods and Selfridges in London, and Neiman Marcus in Los Angeles. Selfridges displayed my items in their window front, alongside Vivienne Westwood, Balenciaga and other international designers. A few years ago I even opened a boutique of my own.
But I was spending such long hours overseeing large production lines, that I barely had any making-time in the studio. I gradually realized that my wonderful piles of fabric had turned into heavy piles of paperwork.
I decided to make a huge change in my life. I left the big fashion world business and got back to my real love of designing and hand-crafting unique items.
To stay true to my passion I make everything myself from start to finish in my studio, recently with the help of my wonderful team, Myriam, Kim and Becca. Almost all items I make are one-of-a-kind, or else in very small quantities. In the winter I crochet, and in the summer I love to use lace and African print cottons. I hand print and embroider fabrics, use vintage trims and buttons, and combine colors, prints, and textures to give each piece a personal story.
I put a huge emphasis on high-end quality finish, and on sustainability- using fabric remnants I've collected over the years.
My aim is to bring you joy and confidence through wearing my clothes: to express who you are and to feel comfortable and cool in this crazy ol' world.